Strategic planning
Assistance in determining where
you want your organization to go, how you are going to get there, and what
resources will it take.
A written yearly plan with measurable results.
Market research and surveys
Who are our customers? Do they need more from us?
Creation of easy-to-understand
surveys and coordination of distribution and tabulation of results.
Communication audits and creative
analysis
A review of all materials that are
sent out of your organization, from marketing materials to customer
correspondence. Are they professional and easy to read? Are you using the
appropriate medium for your message?
Program development
Based on the strategic plan, research
and communication analysis, a program is developed that encompasses your
goals and budgets. Includes timelines and responsibilities.
Program management
If you need assistance in maintaining
the program and its elements, I can help you. For example, the analysis may
show that you need a quarterly newsletter about new service innovations in
your organization. It is not cost-effective for you to write or design the
newsletter, but it is cost-effective for me to do it for you.